Friday, March 20, 2009

Defining Mass Media

In the broadest sense of the word, a medium is the channel through which a message travels from the source to the receiver.

Medium is singular; media is plural.

Mass media are the channels used for mass communication. A media vehicle is a single componenet of the mass media, such as a newspaper, radio station, TV network, or magazine. Billboards, comic books, posters, direct mail, matchbooks, buttons, radio, television, and film.

Media organizations have people who serve as gatekeepers. Define the term gatekeepers and list examples of who might serve as a gatekeeper.

9 comments:

  1. Gatekeeping is like a fliter for communication

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  2. Opps my b.. haha actually i just wanted to be the first post. Ok back to business! Gatekeeping is like a filter for communication in the process of publication. Gatekeeping can be found in all forms of publication from reporters to story editors.Thanks and everyone have a good night! Peace
    ~ Kate

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  3. It literally means someone who guards or monitors passage through a gate:a "gate" "keeper." It's pretty much a person who is a filter. But, the meaning can be applied to many different situations
    *A gate keeper could be*
    -A Web master-can filter the website and can erase or add posts
    -Bouncer-can filter who goes in a club and who is thrown out of a club
    And that's all I can think of right now :)

    --courttt

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  4. who posted the first comment? --Bailey

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  5. Gatekeeper: something or someone that controls access to a gate or any other source that needs secrecy or protection. An example of such could be a security officer at an airport. These "gatekeepers" filter what can or cannot be taken on to a plane, and therefore maintain a strong control over the content on the plane.
    -Jaime

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  6. You guys are really thinking these through. Nice job Jaime & Courtney, your examples are very visual. Keep up the good work everyone. Mary, I can't wait to see what you have to say. --Bailey

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  7. Gatekeeper: 1)Someone who guards or monitors passage through a gate. 2)When a person or organization, known as a gatekeeper manages or constrains the flow of knowledge and information.

    Examples of gatekeepers:
    - Parents who set up parental controls on their family's computer so that they control what their child sees and/or does not see depending on their age or maturity level as deemed by the parent

    (Sorry i didnt respond last night!)
    -MK

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  8. Nice Job Ladies. You all provided great examples of who and what a gatekeeper is, and what they are responsible for. Gatekeepers simply control and edit the flow of information released to an audience. R. Bailey

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